MashBin is an online social recommendation and social peer group building community. A place where you can come together with like-minded people to review pop-culture, music, movies and books.
They wanted to stand out more against their competitors, reach more people and get them involved.
We developed a strategy and positioning, created a new visual identity, icons and look and feel across both desktop and mobile sites, a total re-brand for MashBin.
Identity, Positioning, Strategy, Print, Web.