Your Brand is More Than Just a Logo
Brand design isn’t generally an issue with a FTSE 100 company, but the further you slip down the FTSE 250 the more you’ll encounter a perfectly decent Marketing Director asking why this “brand refresh” can’t just be performed by the guy in the graphics department. After all it’s just a logo isn’t it?
Your brand is the personality of your business. It’s what people think of when they look at you. How do you talk? How are you dressed? Where do you hang out and who with?
And it’s not just how you appear to the world but whether all your colleagues buy into it as well.
And don’t start claiming you’re a people company if most of the women in with a chance of promotion to the top ranks have left because your company can’t be bothered to accommodate the fact that they are now mothers.
Let’s not be pretending your human rights creds are top notch whilst you quietly turning a blind eye to the eastern asian despot you’re providing comms support for.
A brand is the living breathing emotion of a product or company.
Don’t fake it. Live it.